NDIS provider marketing: five ways to make your service easier to find
Top 5 Ways to Promote your NDIS Business
By Tristram Peters · Originally published 24 May 2023
What providers should make clear before chasing more traffic
Give a prospective participant the answers needed to make an enquiry: services offered, areas covered, who you support, access arrangements and how to check availability. Describe what happens after contact. If your service is full, make that clear rather than leaving people to discover it after a long form.
Keep those facts consistent across your website, Business Profile and provider listings. Choose the channels where your audience can use the information. A useful update about a service or accessible venue is more helpful than posting frequently without a purpose.
Use participant questions to choose what to publish
Collect the questions your team answers repeatedly and publish clear answers with the appropriate consent and privacy safeguards. Explain the practical details of a service without promising funded eligibility or a particular outcome. The NDIS Code of Conduct includes honesty, transparency and respect for privacy. Read the Code.
Measure whether enquiries are suitable, not only whether visits increase. A short record of the service requested, location and how the person found you can reveal which information is missing. Use that feedback to improve the page people actually read.
Original article and dated context
Tristram Peters is Head of Participant Engagement at Clickability, helping participants find and connect with service providers. He also co-hosts the Grow Bold with Disability and What Are You Staring At? podcasts.
The National Disability Insurance Scheme (NDIS) is a game-changer, ensuring people with disability get the support they need to live their lives as they wish to live them. But the NDIS has also turned the industry into a giant marketplace, where businesses (known as ‘providers’) must promote their services to gain customers (known as ‘participants’).
For many, this is a big shift: participants can now choose which provider they want to go with, which is great, but how can NDIS providers such as yourself stand out from other providers? How can you be found by participants looking for services like yours? And can this be done for free?
We’re here to answer those questions. In this post, we will look at the top five ways that you can quickly and easily promote your NDIS business in the NDIS marketplace. This includes:
Google
Website
Socials
In-person events, such as expos
Clickability
1. Google
Google remains the King and Queen of online search – and there’s some easy wins to ensure you get to the very top when people are searching for services like yours. The quickest win is to create a Google My Business listing. This puts you on the map, showing people your business in your location. People can also review your business, giving you higher credibility. When setting it up, you can add a link to your Clickability profile (more on that below) if you don’t have a website. To get this link, simply log in to your dashboard, go to ‘Company Profile’, click view and copy the URL. Like everything else on this list, GMB is also free! For more information, simply visit Google My Business.
[Clickability update, September 2026: Google My Business is now Google Business Profile. Eligible businesses can manage a profile without charge, but this does not guarantee top rankings. Online-only businesses generally do not qualify. Read Google’s introduction and eligibility rules.]
2. Website
In today’s world, building a website has never been easier. You can set up a basic one for free, without the support of a developer, using a variety of website builders and Content Management Systems (CMS). This includes Squarespace, WordPress, Drupal and more. You can even use a pre-existing template and publish it to the world, giving you a digital shopfront for people to find you. You can then list this website on your Google My Business.
[Clickability update, September 2026: Check the actual platform plan: a public website, custom domain and other features may have separate costs. Free setup is not a promise that every website option listed here is free.]
3. Socials
Some people say that social networks rule our lives, but they’re an incredibly powerful and meaningful way to engage with the community you serve. We know the big ones: Facebook, Twitter, and Instagram. Each has millions of users, making them effective ways to speak directly with participants and share updates or new services. Providers can also create videos with google veo to turn service updates, community stories, and important information into engaging social content. You can also set up a LinkedIn profile, which allows you to connect with other business leaders in the disability industry. For example, many Support Coordinators use LinkedIn to network with providers such as yourself
[Clickability update, September 2026: This reference is present in the exported body, but its addition date is not supplied. It should not be taken as a record of tools available when the article was first published in May 2023.]
4. In-person events
The NDIS hosts several events where you can learn more about the industry and meet likeminded individuals. Like socials, it’s all about networking! Another great to network is to go to a disability expo (trust us, there’s lots of them!). Although it costs to ‘exhibit’ at these expos, it usually costs nothing to attend them – meaning you can go along and meet other providers and Local Area Coordinators (LACs) and Support Coordinators, who work with participants every day.
5. Clickability
Then there’s us! Clickability allows you to list your business for free on our directory, so you can skip the website, socials, and events. You’ll be seen by participants actively looking on our site for services like yours. To register, simply click here and follow the prompts.
Is Google Business Profile free for every business?
Eligible businesses can manage a profile without charge. Google’s eligibility rules generally require in-person contact with customers and exclude online-only businesses. Official guidance
Will creating a profile guarantee first position in Google?
No. A profile provides information on Search and Maps; it does not guarantee a particular ranking or enquiry outcome. Official guidance
See the information participants use to choose
Review provider profiles and feedback through Clickability to understand the questions people bring to a search. Participants looking for new support can describe their needs through our matching service.
